TVision Measuring Success

20th March 2009

At TVision Technology, customer service is central to the business and measuring customer satisfaction is vitally important. As the company has grown, more formal tools to communicate with customers are a necessary addition. To this end TVision recently participated in the Microsoft Customer Satisfaction Survey, CSAT Index.

Nicki Stewart, Sales & Marketing Director TVision Technology: "This is the first time we've used the formal questionnaire tool and we will certainly be making it a regular part of measuring and improving our client relationships. For TVision we found that it highlighted the need to combine the small company closeness that had attracted early clients with the logistics of communicating with a larger number of clients."

As TVision continue to grow, providing excellent service remains fundamental to the business and is an important to our core strength when marketing our business. With more clients to reach more touch points for communication are required. The company remains adamant that new communication tools are there to supplement existing channels.

“Picking up the phone and talking to people will always be our preferred means of communication,“ states Richard Thompson, Managing Director, “more formal newsletters work as do face—to—face events which help us to ensure that TVision clients are the best informed NAV users in the UK.“

CSAT Index is a fast and effective online resource — administered by TNS, one of the world's largest market research companies — for surveying and measuring customer satisfaction.

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