Microsoft Dynamics NAV v Microsoft Dynamics CRM
December 16, 2016 11:31 amWhat is CRM (Customer Relationship Management)

- Contact Management: the holding of static details such as name, address, contact preferences
- Sales Force Automation: process management such as interaction notes, forecasts, pipeline management and quote production
- Marketing Information Systems: this includes segmentation and campaign tools such as managing campaign budgets, i.e. the ability to specify target groups by static and transactional information and create activities
- Service Management: contract management and call logging and progression.
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Key Factor is where Data is held
